Book description
This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don’t.
Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You’ll learn how to:
Develop complex, testable theories for understanding individual and social behavior in web products
Think like a social scientist and contextualize individual behavior in today’s social environments
Build more effective metrics and KPIs for any web product or system
Conduct more informative and actionable A/B tests
Explore causal effects, reflecting a deeper understanding of the differences between correlation and causation
Alter user behavior in a complex web product
Understand how relevant human behaviors develop, and the prerequisites for changing them
Choose the right statistical techniques for common tasks such as multistate and uplift modeling
Use advanced statistical techniques to model multidimensional systems
Do all of this in R (with sample code available in a separate code manual)
Table of contents
- Cover Page
- About This eBook
- Half Title Page
- Title Page
- Copyright Page
- Dedications
- Contents
- Preface
- Acknowledgments
- About the Author
- I: Qualitative Methodology
- II: Basic Statistical Methods
- III: Predictive Methods
- IV: Causal Inference Methods
-
V: Basic, Predictive, and Causal Inference Methods in R
-
14. Metrics in R
- 14.1 Why R?
- 14.2 R Fundamentals: A Very Basic Introduction to R and Its Setup
- 14.3 Sampling from Distributions in R
- 14.4 Summary Statistics
- 14.5 Q-Q Plot
- 14.6 Calculating Variance and Higher Moments
- 14.7 Histograms and Binning
- 14.8 Bivariate Distribution and Correlation
- 14.9 Parity Progression Ratios
- 14.10 Summary
- 15. A/B Testing, Predictive Modeling, and Population Projection in R
- 16. Regression Discontinuity, Matching, and Uplift in R
-
14. Metrics in R
- Conclusion
- Bibliography
- Index
- Code Snippets
Product information
- Title: Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights
- Author(s):
- Release date: October 2020
- Publisher(s): Addison-Wesley Professional
- ISBN: 9780135258644
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