October 2020
Beginner to intermediate
448 pages
15h 6m
English
book
Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights
by Joanne Rodrigues
Content preview from Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights
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1. Data in Action: A Model of a Dinner Party
Never in human history have we had access to terabytes of social data in a variety of settings. Such data can lead to amazing, revolutionary insights into human behavior. The goal of this book is to take you on a journey to gain the skills needed to generate those insights to grow your business and improve your products.
Let’s start with the basics. This book is about analyzing customer behavior in a web or mobile product. In the context of this book, a web or mobile product is defined as any product or service available online or through your phone. It includes real products sold online, like a website selling snowmobiles, as well as web and mobile products like social networks. The Internet has ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.