Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights

Index

A

ABA model, 58–59

ability

in Fogg model of change, 58, 64

worksheet for, 65

academic social science settings, 387

acquisition metrics, 92, 93–97

comparison of, 96–97

product onboarding, 93

ratio-based metrics, 93–97

time spent in the first session, 96–97

user funnel, 94–97

action

definition of, 56, 63

preparation for, 63

actionable insights

for A/B testing, 135–136, 342

for behavior change, 66

definition of, 47–50

for experimentation, 222–223, 241–242

for heuristics, 258

for k-means and PCA, 150

for metric creation, 106

for population change, 203

for regression discontinuity, 383

for social theory and model building, 46

for uplift modeling, 275

for user analytics, 82–83

for user behavior prediction, 172

active in-social, 27

active out-social, ...