October 2020
Beginner to intermediate
448 pages
15h 6m
English
book
Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights
by Joanne Rodrigues
Content preview from Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights
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2. Building a Theory of the Social Universe
In Chapter 1, “Data in Action: A Model of a Dinner Party,” there was an example of how user analytics sometimes feels like a game of whack-a-mole, where disparate facts are woven together trying to create a cohesive story that is constantly updated with new information. To help you avoid the problems associated with analyzing data in this way, this chapter will walk you through the process of building testable theories. We’ll start off with the dinner party example, but end the chapter with three potential user analytics theories that can be tested. Every time we need to analyze a new social process in a web product, we should start with theory building. It’s the necessary foundation to derive actionable ...
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