Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights
by Joanne Rodrigues
14. Metrics in R
The goal of the R portion of this book (Chapters 14–16) is not to teach R as a programming language, but through the command line for simple statistical analysis—how it’s most commonly used in an analytics capacity. The R version used in Chapters 14–16 is R version 3.5.3 (2019-03-11), the Great Truth.
In this introductory R chapter, we’ll do the following:
Install R and RStudio.
Learn the basics of R and RMarkdown.
Create and analyze statistical distributions.
Review metric creation.
In this chapter, we’ll review the basics of R programming in combination with the concepts from Chapter 4 in R—that is, statistical distributions and metrics. Later chapters will go over implementation of A/B testing, prediction, causal inference ...
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