Product Development and Management Body of Knowledge, 3rd Edition

Appendix C: Examples of Product Innovation Best Practice from PDMA’s Outstanding Corporate Innovators’ (OCI) Awards

C.1 BACKGROUND TO THE OCI AWARDS

The OCI Award is the only global innovation award that recognizes sustained and quantifiable innovation success AND the practices which have contributed to that success.

Criteria include:

• Sustained record of success launching new products/services over a 5‐year period.
• Significant and quantifiable business results delivered by new products/services.
• Consistent use of a set of new product development practices from which others can learn.

PDMA employs a rigorous selection process for the OCI Award which is managed by volunteers with extensive and diverse innovation backgrounds.

Since 1987, winners have shared their specific practices at the PDMA Annual Conference providing a unique “behind the scenes” look at successful corporate innovators and providing lessons learned for attendees. OCI Winners reflect diversity in industry, size, and global location.

C.2  ANALYSES AND LEARNINGS FROM OCI WINNERS

Throughout the history of OCI, PDMA has conducted analyses of the practices of all the winners. Key takeaways from those analyses are:

• Common practices have contributed to the innovation success of the winners within each timeframe despite the diversity of industry, size, and geography.
• Evolution of the practices which have contributed to the winners’ success over time.
• Increasing complexity of the practices for achieving innovation ...