While strategies, processes, and tools are important for product innovation success, ultimately, it is people that really matter – the culture, teams, and leaders. In this chapter, we discuss the importance of developing the right culture of innovation; the roles and responsibilities of management; what is required to achieve a high‐performing team, team development, and team leadership; and what team structures are appropriate in specific situations.
CHAPTER ROADMAP
7.1 PRODUCT INNOVATION CULTURE AND CLIMATE
“Culture eats strategy for breakfast.” This quote was attributed to the management guru Peter Drucker in 2006 and made famous by Mark Fields, who later became chief executive of Ford Motor Company.
Put simply, this means that no matter how strong your strategic plan is, its implementation will be seriously hindered if your organization does not have the right culture supported and shared by everyone across the organization.
While strategy and process are essential to product development and product management, this alone will not lead to the ...
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