WHAT YOU WILL LEARN IN THIS CHAPTER

While strategies, processes, and tools are important for product innovation success, ultimately, it is people that really matter – the culture, teams, and leaders. In this chapter, we discuss the importance of developing the right culture of innovation; the roles and responsibilities of management; what is required to achieve a high‐performing team, team development, and team leadership; and what team structures are appropriate in specific situations.

An illustration of strategy. It includes product innovation management, market research, culture, teams, design, development, process, and portfolio.

CHAPTER ROADMAP

A diagram of the organizational culture and climate. 1. How does this impact product innovation? 2. What are the advantages and disadvantages of these team structures? 3. Where are they best applied? 4. What are the leadership roles and responsibilities? 5. What are the characteristics of a good leader? 6. How can a high-performing team be developed?

7.1 PRODUCT INNOVATION CULTURE AND CLIMATE

“Culture eats strategy for breakfast.” This quote was attributed to the management guru Peter Drucker in 2006 and made famous by Mark Fields, who later became chief executive of Ford Motor Company.

Put simply, this means that no matter how strong your strategic plan is, its implementation will be seriously hindered if your organization does not have the right culture supported and shared by everyone across the organization.

While strategy and process are essential to product development and product management, this alone will not lead to the ...

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