WHAT YOU WILL LEARN IN THIS CHAPTER

A structured and disciplined product innovation process is recognized as a critical factor in achieving repeatable, successful outcomes. This chapter introduces several processes and ideologies for sustainable product innovation. A summary of each process/ideology is presented, together with discussions of their benefits and limitations.

You are encouraged to select the best process, or combination of processes, that align with your specific organizational and product strategies.

A diagram of the strategy. It consists of product innovation management, process, strategy, portfolio, market research, culture, teams, design, and development.

THE CHAPTER ROADMAP

An illustration of product innovation as a risk versus reward process. It highlights the importance of the early stages of the product innovation process, stage-gate, waterfall, concurrent engineering, integrated product development, agile, agile state-gate, systems engineering, design thinking, lean, and jobs to be done.

4.1 INTRODUCTION TO PRODUCT INNOVATION

This section presents several foundational concepts about product innovation to help set the stage for the innovation processes later explained in Section 4.3.

By combining the input of the ideation process with the structured activities of realizing social or commercial value from those ideas, you demonstrate true innovation. This definition of innovation encapsulates the basis of this book and its focus on the practices and processes that underpin end‐to‐end product innovation ...

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