A structured and disciplined product innovation process is recognized as a critical factor in achieving repeatable, successful outcomes. This chapter introduces several processes and ideologies for sustainable product innovation. A summary of each process/ideology is presented, together with discussions of their benefits and limitations.
You are encouraged to select the best process, or combination of processes, that align with your specific organizational and product strategies.
THE CHAPTER ROADMAP
4.1 INTRODUCTION TO PRODUCT INNOVATION
This section presents several foundational concepts about product innovation to help set the stage for the innovation processes later explained in Section 4.3.
By combining the input of the ideation process with the structured activities of realizing social or commercial value from those ideas, you demonstrate true innovation. This definition of innovation encapsulates the basis of this book and its focus on the practices and processes that underpin end‐to‐end product innovation ...
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