1 ABOUT PDMA2 ABOUT THIS BOOK3 THE BOOK STRUCTURE4 WHAT IS NEW IN BoK3?5 WHO WILL BENEFIT FROM THIS BOOK?6 HOW TO READ THIS BOOK?7 WHAT IS A PRODUCT?8 WHAT IS PRODUCT INNOVATION?9 THE ROLE OF PRODUCT INNOVATION IN THE ORGANIZATION10 APPLICATION OF PDMA’S BODY OF KNOWLEDGE11 THE NEW PRODUCT INNOVATION PROFESSIONAL CERTIFICATION (NPDP)12 RELATED PDMA BOOKS13 THE 10 PRINCIPLES OF SUCCESSFUL PRODUCT INNOVATIONREFERENCES