October 2017
Intermediate to advanced
272 pages
5h 45m
English
Content preview from Product Roadmaps RelaunchedBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 7. Prioritizing–with Science!
What you’ll learn in this chapter
Why prioritization is crucial
Bad (but common) ways to prioritize
Five prioritization frameworks
Limitations of using a scoring approach to product decisions
Wouldn’t it be great if no one could argue with your decisions?
In this chapter, we will detail five prioritization frameworks you can use and why you might choose each.
Leveraging an objective and collaborative prioritization method will help stakeholders focus on what’s important and come to alignment. It will help you get the buy-in you need to put together a product roadmap that inspires. If it were any more scientific, you’d need a lab coat.
Brenda rushed over from her desk in the sales pit. She was clearly excited. She’d uncovered an opportunity to partner with a local firm that would distribute the company’s free demo to a few thousand of their customers, and she was convinced it would be an easy way to generate a lot of new business quickly. Printing demo discs was cheap, so she just wanted my OK to get some cobranded materials made to package them with, and maybe we could do a seminar together and dedicate some telesales resources to following up on the leads. It was nearly free marketing, right?
I said no. I also helped Brenda understand why this didn’t fit with our strategy, and where she could more profitably focus her sales efforts. The company had been using a free demo disc for a couple of years to bring in small business customers. We’d run the numbers ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.