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Product Roadmaps Relaunched
book

Product Roadmaps Relaunched

by C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors
October 2017
Intermediate to advanced
272 pages
5h 45m
English
O'Reilly Media, Inc.
Content preview from Product Roadmaps Relaunched

Praise for Product Roadmaps Relaunched

It’s about time someone brought product roadmapping out of the dark ages of waterfall development and made it into the strategic communications tool it should be. McCarthy and team have cracked the code.

Steve Blank, author of The Startup Owner’s Manual

The theme-driven roadmap is the only way to operate today. By focusing on value rather than features or dates, this book makes product roadmaps useful again.

David Cancel, CEO, Drift

Product roadmaps matter. You can’t build a great company unless you have a great strategy and a product roadmap is a way of clearly articulating that strategy. This book makes it clear how to develop the core components of a roadmap, the problem set, the value propositions, and areas of focus for the customer.

Jeffrey Bussgang, General Partner, Flybridge Capital

Product roadmaps bridge the gap between Agile tactics and company strategy. This book is required reading for anyone on my team and I’d recommend it for all software product leaders.

Samuel Clemens, VP of Product Management, InsightSquared

When you follow this book’s brilliant advice, a smartly designed roadmap will put your customers directly in the focus of your product strategy. You’ll shift from the standard approach of “Look at us and what we can do” to “We understand what you’re dealing with and we can help you.” Roadmaps will be your company’s competitive strategic advantage.

Jared Spool, CEO/Founding Principal of UIE

Roadmaps are one of the most critical tools ...

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Product Roadmaps Relaunched

Product Roadmaps Relaunched

C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors

Publisher Resources

ISBN: 9781491971710Errata Page