Praise for Product Roadmaps Relaunched
It’s about time someone brought product roadmapping out of the dark ages of waterfall development and made it into the strategic communications tool it should be. McCarthy and team have cracked the code.
Steve Blank, author of The Startup Owner’s Manual
The theme-driven roadmap is the only way to operate today. By focusing on value rather than features or dates, this book makes product roadmaps useful again.
David Cancel, CEO, Drift
Product roadmaps matter. You can’t build a great company unless you have a great strategy and a product roadmap is a way of clearly articulating that strategy. This book makes it clear how to develop the core components of a roadmap, the problem set, the value propositions, and areas of focus for the customer.
Jeffrey Bussgang, General Partner, Flybridge Capital
Product roadmaps bridge the gap between Agile tactics and company strategy. This book is required reading for anyone on my team and I’d recommend it for all software product leaders.
Samuel Clemens, VP of Product Management, InsightSquared
When you follow this book’s brilliant advice, a smartly designed roadmap will put your customers directly in the focus of your product strategy. You’ll shift from the standard approach of “Look at us and what we can do” to “We understand what you’re dealing with and we can help you.” Roadmaps will be your company’s competitive strategic advantage.
Jared Spool, CEO/Founding Principal of UIE
Roadmaps are one of the most critical tools ...
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