“Why are you writing a book about product roadmaps? Does anyone even do those anymore?”
Each of us has been asked questions along these lines repeatedly over the last few months. We’ve also had the opposite reaction: “We’re redoing our roadmapping process right now. It’s so broken. When is your book coming out? Can I get a sneak preview?” At the same time that many are calling roadmaps old-fashioned, we’re seeing more and more people sign up for our roadmapping workshops.
Roadmaps were once required for any technology-related effort. They communicated specific deliverables and deadlines, and generally provided a comforting sense that everything was well planned and on track.
In the past decade, though, product roadmaps have become controversial. People seek the perfect roadmapping process and frequently end up disappointed. Many have actually abandoned the process in frustration, but retain this nagging sense that they are missing the strategic big picture.
As you read in the “Dear Roadmap” letters, product people are breaking up with their roadmapping process because it’s no longer delivering on its promise.
They want a document that:
Puts the organization’s plans in a ...
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