Foreword by Marc Luyckx Ghisi: Extending Ideas Already Present in European Thinking
This book by Geneviève Bouché is visionary because the proposals presented in it are truly innovative and inspiring.
The basic assumption is new. It is about fully accepting the new immaterial economy built on data. But this economy is currently focused, by the GAFAs, on short-term profit and the utilitarian paradigm. And for us, in Europe, it is useless to “chase” the current Silicon Valley players. It would be a rearguard action.
On the contrary, it is a matter of innovating while understanding that one of the major challenges of our 21st century will be the reorientation of the world's immaterial economy towards the common good of all the citizens of the world and of Gaia.
This book shows us possible ways to prepare ourselves individually and collectively to build this world of tomorrow, which will be fully social and solidary, and which will also be totally respectful of and regenerative of the environment.
And there are new avenues that are opening up, because the immaterial economy offers us new tools to value the contributory economy in addition to the productive economy, which has been studied by “economic science” for centuries.
What is this contributory economy? The contributory economy is the Yin side, that is, the more feminine side of the world economy, which is concerned above all with the common good of citizens and the future of humanity and the planet. It also includes the symbiotic ...
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