Productive Economy, Contributory Economy

Introduction to Part 2

The coming generations want to produce better and consume better. Europe must rebuild its business fabric, which has been overtaken by the American and Asian generations. Digital technology allows us to rebuild a new generation of creative and reactive companies.

But digital technology is turning upside down the notions of value creation, work and social protection that we have shaped over the past centuries.

Knowledge and talent are becoming the major source of competitiveness. Social and cultural attractiveness is therefore becoming a major asset. The model of society that is needed requires the ability to redirect citizens’ time and capacity for initiative towards the development of the common good, in this form of value creation that has until now been managed on a voluntary basis.

This means making our social pact more complex and therefore our currency, which for the moment is only interested in productive activities.

We are going to approach this profoundly new problem by trial and error, as our ancestors did when they left the nomadic mode and moved to a sedentary life.

This profound change in the model of society has taken several centuries to take place. It has required various adaptations and has necessitated entirely specific tools of governance. This is the challenge we face in Europe: the historical cradle of the industrial era that is coming to an end.