3

VALUE

The mind is the laboratory where products, both fake and genuine are manufactured. People grow wild weeds, others grow flourishing flowers!

—Israelmore Ayivor

QUIZ

To set the stage for this chapter, try answering each of the following statements with Agree or Disagree. Answers appear at the end of the chapter.

Statement

Agree

Disagree

There is no value until a product is released.

For for-profit organizations, value is ultimately represented in terms of money (revenue and cost).

Attaching incentives to value metrics improves ...

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