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Get Quicker, Faster—as One
Go Twice as Fast by Collaborating with—Not Competing Against—Your Suppliers
In February 2021, when the news broke that he would succeed Jeff Bezos as CEO of Amazon, Andy Jassy was quick to acknowledge his debt to the founder of the world’s biggest retailer in an internal memo to staff. “It’s hard,” he wrote, “to overstate how much I’ve learned from Jeff over the past 24 years.”1 He then proceeded to list the lessons: how to obsess over customers, the importance of inventing, the criticality of hiring and developing great people, and the value of high standards and consistently speedy, outstanding delivery. Of these, it is speed—and specifically what Bezos himself calls the company’s “insanely-fast shipping”—that has ...
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