Profit from the Source

10

Anticipate the Inevitable

Halve Your Risks by Working with Your Suppliers to Predict the Unexpected

On the last day of 2019, the China office of the World Health Organization received unconfirmed accounts of a new virus, and within weeks, as the contagion circulated more widely, reports of the first deaths from Covid-19 hit the headlines. Over the next eighteen months, the virus spread around the world, causing countries to impose strict lockdown measures and sending the global economy into a tailspin. With global supply chains broken, companies were forced to shutter factories, abandon offices, and lay off workers. Thousands of companies closed for business—and some closed down altogether.

Business leaders were mostly unprepared for this ...