Social construction of scientifically grounded climate change discussions
Janet K. Swim1, Nathaniel Geiger1, Julie Sweetland2 and John Fraser3, 1Pennsylvania State University, University Park, PA, United States, 2FrameWorks Institute, Washington, DC, United States, 3New Knowledge Organization Ltd, New York, NY, United States
Abstract
The present paper examines the role of conversations in improving public engagement in climate change, and discusses how to improve these conversations by grounding them in climate science and by using tools identified in empirical research on climate change messaging. We review empirical findings on how messages can be optimized to increase their “spreadability” (i.e. messages that are most likely to be ...
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