April 2023
Beginner
608 pages
21h 24m
English
Content preview from Qualitative Research
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Chapter 24 Focus group interviews
DOI: 10.4324/9781003377986-29
INTRODUCTION
While focus group interviews share some characteristics with individual interviews, they differ from them in both function and form. They allow researchers in particular to view social interactions in process and they require researchers to operate in a way that allows these to happen. For their practical utility, more and more often, qualitative researchers are choosing to adopt focus group interviews as a method of data collection. In this chapter, we describe what focus group interviews are and we consider the situations in which they are an effective method of data collection. We also provide some basic information about designing focus group interview questions ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.