Chapter 2
BROADENING YOUR HORIZONS BY BREAKING INTO THE EXTROVERT’S CULTURAL SPHERE
MY FIRST JOB IN THE US was a sports marketing internship at my university.
The University of Minnesota is a Division I school that attracts a lot of top-talent players and has many national competition goals. The school puts a lot of effort into sports marketing to draw in even more fans who come to watch the school’s various sports teams compete; this, in turn, increases the school’s visibility and name recognition throughout the country. When it comes to professional sports, we are talking about a huge industry. In 2019, according to a Forbes survey, the average team value for a professional American football team was around $2.86 billion. Professional Major ...
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