1 If You Ask the Wrong Question, the Answer Doesn’t Matter
Marketing Myth #1: Marketing is just smoke and mirrors.
Marketing and branding are some of the most important early-stage indicators of a company’s potential success.
—Mamoon Hamid, venture capitalist and partner, Kleiner Perkins
Who Are You?
Are you an elephant or an alligator? Because, let’s face it: if you’re an alligator, then why are you planting shrubs and grassland instead of creating wetlands? All too often, founders expect marketing to be a magic pill that fixes vague messaging and the lack of a clear value proposition. Yet, they never even ask themselves the essential questions. How are we different from our competition? Are we clear on our ...
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