May 2021
Intermediate to advanced
98 pages
2h 4m
English
Content preview from Ready, Launch, Brand
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5 Is Your Homepage Helping Your Brand Cut Through the Noise?
Marketing Myth #5: Customers expect a website, but it’s not critical to our business.
Great web design without functionality is like a sports car without an engine.
—Paul Cookson, poet
Your website is your brand’s house, and your homepage its front door. Yet, many a startup’s website lacks a user-centered framework. The content is typically all about what the company does and how well they do it. It’s internally focused instead of appealing to what customers care about. The goal of your homepage is to answer two critical questions in the mind of the user: Why am I here, and why should I care? Users make a go/no-go decision in roughly six seconds, so ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.