Marketing Myth #6: Social media is for Millennials.
We don’t have a choice whether we do social media. The question is how well we do it.
—Erik Qualman, author, What Happens in Vegas Stays on YouTube
There are hundreds of social media platforms, but most startups only need to focus on Facebook, Instagram, Twitter, and LinkedIn. That’s because in the first year the goal is to build credibility and brand awareness. Also, because 80% of Pinterest users are women, unless your product or service is aimed exclusively at women, it’s not the right platform for you. Here is the breakdown of social media use by U.S. adults:1
Founders often get overwhelmed by the volume of social media and wrongly assume that because they ...
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