July 2019
Intermediate to advanced
232 pages
4h 55m
English
Content preview from Reinventing Retail
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Chapter 5
Rule 5: Knowing your customer is key – flying blind won’t end well
You meet someone at a party. They make a good impression, they seem interesting and interested in you. A connection is made.
Then it all unravels. You meet them again, in a different place under different circumstances. Oddly, they’ve forgotten who you are altogether and when you remind them the conversation takes a really weird turn. They appear to be an entirely different person and reveal a totally different set of interests and values. Far from being interested in you, they make it clear that they couldn’t care less and are much more interested in someone else they’ve just met.
Unsettling, isn’t it? There’s a good reason for that. There are a whole raft of psychological ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.