Chapter 7
Building your plan
Welcome to Part 2. If you’ve read through Part 1 and devoted some time and thinking-space to the Action Planning exercises, you should have some ideas to help your business thrive in the New Normal. (And by the way, if you skipped over the exercises to save them for later, this is the time to go back and work through them. You’ll find them helpful challenges to work through, and if you don’t I’ll buy you an ice cream to say sorry.)
As we discussed at the end of Part 1, it is easier to articulate the changes we want to make than it is to get them to actually happen. Over the course of Part 2 we’ll try to address why that is, and make sure that our own strategies for the New Normal leap off the page and make a ...
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