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Release It!, 2nd Edition by Michael T. Nygard

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Baby’s First Christmas

My client had launched a new online store in the summer. The weeks and months following launch proved, time and time again, why launching a new site is like having a baby. You must expect certain things, such as being awakened in the middle of the night and routinely uncovering horrifying discoveries (as in, “Dear God! What have you been feeding this child...orange Play-Doh?” or “What? Why would they parse content during page rendering?”) Still, for all the problems we experienced following the launch, we approached the holiday season with cautious optimism.

Our optimism was rooted in several factors. First, we had nearly doubled the number of servers in production. Second, we had hard data showing that the site was ...

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