Chapter 16Adaptation
Change is guaranteed. Survival is not.
You’ve heard the Silicon Valley mantras: “Software is eating the world.” “You’re either disrupting the market or you’re going to be disrupted.” “Move fast and break things.” What do they all have in common? A total focus on change, either on the ability to withstand change or, better yet, the ability to create change.
The agile development movement embraced change in response to business conditions. These days, however, the arrow is just as likely to point in the other direction. Software change can create new products and markets. It can open up space for new alliances and new competition, creating surface area between businesses that used to be in different industries—like light ...
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