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Researching Customer Satisfaction and Loyalty
book

Researching Customer Satisfaction and Loyalty

by Paul Szwarc
July 2005
Intermediate to advanced
272 pages
7h 45m
English
Kogan Page
Content preview from Researching Customer Satisfaction and Loyalty

The editorial board

SERIES EDITORS

David Barr has been Director General of The Market Research Society since July 1997. He previously spent over 25 years in business information services and publishing. He has held management positions with Xerox Publishing Group, the British Tourist Authority and Reed International plc. His experience of market research is therefore all on the client side, having commissioned many projects for NPD and M&A purposes. A graduate of Glasgow and Sheffield Universities, David Barr is a Member of the Chartered Management Institute and a Fellow of The Royal Society of Arts.

Robin J Birn has been a marketing and market research practitioner for over 25 years. In 1985 Robin set up Strategy, Research and Action Ltd, a ...

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Publisher Resources

ISBN: 9780749443368