July 2005
Intermediate to advanced
272 pages
7h 45m
English
1 Rothschild (1984: 124). Some of the historical examples mentioned in this chapter are summarized from the more detailed coverage of them in this book.
1 Quoted in Mingo (1994: 111).
2 Summarized from a case reported in more detail by Heskett, Sasser and Schlesinger (1997: 18–29).
3 More details about the ASCI can be found at www.theacsi.org/model. This brief summary was produced from data on the site on 10 December 2004.
4 Details about the conversion model have been based on information available on www.conversionmodel.com.
1 The main points in the case study are taken from the booklet ‘Menu and deliveries and other quite interesting stuff’ issued by Pret A Manger in 2004.
1 In an interview given ...
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