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Researching Customer Satisfaction and Loyalty
book

Researching Customer Satisfaction and Loyalty

by Paul Szwarc
July 2005
Intermediate to advanced
272 pages
7h 45m
English
Kogan Page
Content preview from Researching Customer Satisfaction and Loyalty

The Market Research Society

With over 8,000 members in more than 50 countries, The Market Research Society (MRS) is the world’s largest international membership organization for professional researchers and others engaged in (or interested in) marketing, social or opinion research.

It has a diverse membership of individual researchers within agencies, independent consultancies, client-side organizations, and the academic community, and from all levels of seniority and job functions.

All MRS members agree to comply with the MRS Code of Conduct (see Appendix 2), which is supported by the Codeline advisory service and a range of specialist guidelines on best practice.

MRS offers various qualifications and membership grades, as well as training and ...

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Publisher Resources

ISBN: 9780749443368