Evaluation of internal resources and skillsOther biddersThe history or relationship with the clientTiming and frequency for measuring customer satisfaction and loyaltyContractual demands (for example for exclusivity)Operational factorsDeciding on sample sizeDeciding on the method of samplingIn-house models versus bespoke approachesWhen the client proposes a different approach from the agencyThe agency as single provider or outsourcerUnderstanding the technical requirements for data analysis and reportingLegal and other constraintsContents, presentation and delivery of a customer satisfaction research proposalFactors that influence the cost of the projectThe size and composition of the research teamFactors for the client to consider when selecting an agencyClosing comments