Index

A

Access, insider, 138
Accounting curricula, 4
ACE Group, 87
Activist organizations, globalization of, 85–86
All things intangible
Starbucks, 146–147
Yahoo!, 147–148
American Law Institute, 53
Anston, W., 22
Applied research, 104
Arthur Andersen Company, 80
Ascendance of intangible assets, 145–146
AssessmentSee also Intangible asset assessment
of competitive advantages, 55
of contributory value of intangible assets, 35
Asymmetric risks, 33, 50, 117, 120
Athena Alliance, 115–116
Atkinson, Phillip E., 61–62, 63, 63, 63
Audits, intellectual property, 36
Authentic company culture, 60, 61
Authorship, 101–102
Automobiles, 35, 36

B

Balance sheets and financial statements
rearview mirror orientation of, 4
reporting on, 34, 34–35, 35, 110–111 ...

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