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About the Authors
CHAPTER 1Introduction to Sales Management in the Twenty-First Century
Sales Management in the Twenty-First Century
Innovation Fuels Success in Selling Today
Sales Effectiveness Is Enhanced through Technology
Leadership Is a Key Component in Sales Management Success
Sales Management Is a Global Endeavor
Ethics Underlies All Selling and Sales Management Activities
What Is Involved in Sales Management
Sales Management Process
Environmental Factors Impact Success in Selling
Global Legal and Political Environment
Social and Cultural Environment: Ethics
Internal (Organizational) Environment ...
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