December 2020
Intermediate to advanced
498 pages
18h 11m
English

Chapter 6 Salesperson Performance: Behavior, Role Perceptions, and Satisfaction
Chapter 7 Salesperson Performance: Motivating the Sales Force
Chapter 8 Personal Characteristics and Sales Aptitude: Criteria for Selecting Salespeople
Chapter 9 Sales Force Recruitment and Selection
Chapter 10 Sales Training: Objectives, Techniques, and Evaluation
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