About the Authors
Mark W. Johnston, Ph.D.
Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at the Roy E. Crummer Graduate School of Business, Rollins College, in Winter Park, Florida. He earned his Ph.D. in marketing from Texas A&M University. Prior to receiving his doctorate he worked in industry as a sales and marketing representative for a leading distributor of photographic equipment. His research has resulted in published articles in many professional journals, such as the Journal of Marketing Research, Journal of Applied Psychology, and Journal of Personal Selling & Sales Management.
Mark has been retained ...
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