January 2015
Intermediate to advanced
147 pages
3h 30m
English
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CHAPTER 10
Department Store
Introduction
This chapter focuses on sales promotion decision making in a department store chain. The case study explores the thinking behind the scenes shared by decision makers in this business. The relationship between marketing strategy and promotion planning is determined with the key drivers behind these activities being discussed. The process adopted within the marketing team is presented and a significant range of internal influence factors that act upon this process are identified.
Industry Overview
The department store sector has come under enormous pressure recently from both the expansion in online retailing (in mass and niche segments) and through the growth in fast-fashion retailing evidenced by the global ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.