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Sales Promotion Decision Making by Stella Minahan, Steve Ogden-Barnes

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References

Ailawadi, K.L., and S.A. Neslin. 1998. “The Effect of Promotion on Consumption: Buying More and Consuming It Faster.” Journal of Marketing Research 35, no. 3, pp. 390–8.

Ardley, B. 2005. “Marketing Managers and Their Life World: Explorations in Strategic Planning Using the Phenomenological Interview.” Marketing Review 5, no. 2, pp. 111–27.

Argo, J.J., and K.J. Main. 2008. “Stigma by Association in Coupon Redemption: Looking Cheap because of Others.” Journal of Consumer Research 35, no. 4, pp. 559–72.

Ashworth, L., P.R. Darke, and M. Schaller. 2005. “No One Wants to Look Cheap: Trade-Offs Between Social Disincentives and the Economic and Psychological Incentives to Redeem Coupons.” Journal of Consumer Psychology 15, no. 4, pp. 295–306. ...

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