O'Reilly logo

Sales Promotion Decision Making by Stella Minahan, Steve Ogden-Barnes

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Index

Advertising, 1213

Attracting new shoppers, 22

Average spend per visit, 22

BOGOF, See Buy one get one free

Brand building, 23

Buying power, 1

Buy one get one free (BOGOF), 42, 129

Case study research method

data analysis, 75

field research phase, 7475

interviewer’s guide, 74

key decision makers, 74

reporting, 75

research questions, 72

semistructured interview approach, 7273

target organizations, identification of, 7374

types of, 72

Collaborative promotions, 1819

Consumer-focused organizations, 3

Consumers’ purchasing habits, 1

Coupons

beyond redemption, 37

clip ‘n’ save, 3435

evaluating coupon performance, 37

and new technologies, 36

redemption, 35

sentiment, 35

shopper profile, 35

social couponing, 3637

CRM, See Customer relationship ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required