Sales Promotion Decision Making: Concepts, Principles, and PracticeCopyright © Business Expert Press, LLC, 2015.
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First published in 2015 byBusiness Expert Press, LLC222 East 46th Street, New York, NY 10017www.businessexpertpress.com
ISBN-13: 978-1-63157-047-6 (paperback)
ISBN-13: 978-1-63157-048-3 (e-book)
Business Expert Press Marketing Strategy Collection
Collection ISSN: 2150-9654 (print)
Collection ISSN: 2150-9662 (electronic)
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