November 2013
Intermediate to advanced
624 pages
18h 36m
English
“Cloud computing is changing everything. David Taber has written the definitive guide to navigating this transformation. Every functional vice president should read this book in order to understand how to get maximum value from Salesforce.com, integrate social media into operations, maximize sales and profits, and become a truly customer-focused company.”
—Dave Kellogg, CEO, Host Analytics
“David Taber maps out our dreams for SFA/CRM, its technical and adoption challenges, and real-world executive strategies for managing the organizational/political work of a Salesforce.com implementation. His guidance is masterful, and this book captures it.”
—Rich Mironov, CEO, Mironov Consulting
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