November 2013
Intermediate to advanced
624 pages
18h 36m
English
Content preview from Salesforce.com Secrets of Success: Best Practices for Growth and ProfitabilityBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,







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Contents
Paying Off on the Promise of CRM
Do You Need an SFA System or a CRM System?
When Salesforce.com Is the Best Choice—and When It Isn’t
What Every CxO Needs to Know about Salesforce.com
Why Are You Looking at an SFA or a CRM System?
Keeping the Big Picture in Focus
Setting Metrics of SFDC Success
Your Role in Driving Project Approval
Your Role Once the Project Is Under Way
The Touchy Side of Business Processes
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