Lesson 1. Introducing Google Places

In this lesson, you’ll learn about the basics of Google Places: what it’s for, what you’ll find on a typical Google Places page, and how to use Google Places to stand out from your competitors.

Why Google Places?

There’s an old, six-word formula for how to get rich: Find a need and fill it. That’s what Google has done with Google Places.

What’s the need, though, that Google Places fills? There are a lot of different ways to describe it, but I suggest the following is best: a Yellow Pages directory for the digital age.

People used to depend on the Yellow Pages for all sorts of things. City Yellow Page directories used to be chock-a-block full of listings, with large display ads for popular categories such ...

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