Lesson 11. Advertising with Tags and AdWords
In this lesson, you learn how to use tags in Google Places and get a brief introduction to Google AdWords. You come to understand how advertising can help you and what tags are available in Google text search and Google Maps search for your Google Places page. You then see how Google AdWords can help you get more online traffic for your business.
The Value of Advertising
Local businesses, which are often on the smaller side, have long been big users of advertising. Local businesses are also likely to be good at guerrilla marketing—getting the word out at low or no cost. Google Places is in itself a guerrilla marketing tool, a very low-cost way to help people find you. It also offers QR codes (covered ...
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