Sams Teach Yourself Google Places in 10 Minutes

Lesson 12. Using the Dashboard

In this lesson, you learn what the graphs and statistics shown in your Google Places Dashboard mean. You see how to change the date range for which graphs and statistics are shown, plus how to track data over time, as well as how to make changes to get better results—in your statistics and in your business.

Tracking Your Google Places Dashboard Results

In the preceding lesson, I mentioned that businesspeople usually know that half their advertising spending is wasted—but that they never know which half. With Google Places, though, most of the advertising value you get is free, for the Google Places listing itself, or inexpensive, in the case of tags (as described in the preceding lesson). Not only that, but Google ...