book
Say it Like Obama and Win!: The Power of Speaking with Purpose and Vision, Revised and Expanded Third Edition, 3rd Edition
by Shel Leanne
August 2012
Beginner
304 pages
7h 3m
English
Content preview from Say it Like Obama and Win!: The Power of Speaking with Purpose and Vision, Revised and Expanded Third Edition, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,







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CONTENTS
CHAPTER 1THE SPEECH THAT STARTED IT ALL
2004 Democratic National Convention Keynote Address, July 27, 2004
Effective Use of Body Language and VoiceEstablishing Common Ground
Speaking to Audience Concerns: Winning Hearts and Minds
Conveying Vision through Personalization and Words That Resonate
Excellent Persuasion Techniques
Building to a Crescendo and Leaving a Strong Last Impression
CHAPTER 2EARNING TRUST AND CONFIDENCE
Creating Strong First Impressions—Image and Body Language
Leveraging Second Impressions—Voice and Intonation
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