July 2017
Intermediate to advanced
796 pages
18h 55m
English
Content preview from Scala and Spark for Big Data Analytics
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Introduction to big data
As seen in the preceding section, data analytics incorporates techniques, tools, and methodologies to explore and analyze data to produce quantifiable outcomes for the business. The outcome could be a simple choice of a color to paint the storefront or more complicated predictions of customer behavior. As businesses grow, more and more varieties of analytics are coming into the picture. In 1980s or 1990s , all we could get was what was available in a SQL Data Warehouse; nowadays a lot of external factors are all playing an important role in influencing the way businesses run.
Twitter, Facebook, Amazon, Verizon, Macy's, and Whole Foods are all companies that run their business using data analytics and base many of ...
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