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Self-Made Me: Why Being Self-employed Beats Everyday Employment Every Time

Name: Self-Made Me: Why Being Self-employed Beats Everyday Employment Every Time
Author: Geoff Burch
ISBN: 9780857082657

by Geoff Burch

February 2012

Beginner

241 pages

4h 47m

English

Capstone

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Cover
Title page
Copyright page
DEDICATION
Epigraph
INTRODUCTION
ARE YOU PAID WHAT YOU ARE WORTH?PAID EMPLOYMENT – A NEW-FANGLED IDEA
PART 1: THE CASE FOR SELF EMPLOYMENT
CHAPTER 1 IT’S ALL ABOUT YOU
A HAPPY OUTCOMETIED TO THE BIG MACHINETHE SPECIALIST TRAPFREE AT LASTDOES HE NEED WATCHING?IT ALL ADDS UPRIDING THE ROLLERCOASTER
CHAPTER 2 LEARNING AND GROWING
STUCK IN THE MIDDLE WITH YOUWHY DIDN’T IT WORK OUT?THE PERSONAL BRANDBE A GUERILLATHE MEANING OF WORK
CHAPTER 3 THE ROLE MODEL
THE VALUE OF GURUSA LIFE OF CRIME

CHAPTER 4 CALL THE EXPERT
DOOMEDIT ISN’T WHAT YOU KNOWPRIDE IN THE JOBA POTENTIAL DISASTERLOOK FOR THE CRACKS
CHAPTER 5 THE PROFESSIONAL GAME
WHAT SHALL WE DO NOW?THINK LIKE A SHARKA LIFE IN CHAINSWHEN GURUS COLLIDETHE NATURE OF WORKIT COSTS A LOT OF MONEY TO BE THIS CHEAPA TRUE PROFESSIONAL
CHAPTER 6 SHOW ME THE MONEY
GOOD VALUELET THEM SEE THE EVIDENCEIT DOES WHAT IT SAYS ON THE TINAN EXCELLENT IDEALOOKING FOR WORKTHE WINNING TICKETTHE IDIOT’S GUIDE TO THE TOPNEVER MAKE THE SAME MISTAKE TWICE
CHAPTER 7 A CUNNING PLAN
SOMETHING IN THE WOODSHEDTHE BUSY FOOLOH, WHAT FUN!THEN WHAT?A DIFFERENT WAYA SIMPLE ASSUMPTIONTHE MADNESS OF BUSINESS PLANSPLAN TO FAIL
CHAPTER 8 THE MERCHANT ADVENTURERS
A NEW SPECIESTAKE IT EASYFAIR SHARESTHE EMPIRE STRIKES BACKEVERY BURGLAR NEEDS A FENCEGET OUT AND DO IT
PART 2: EXPLORING THE OPPORTUNITIES
CHAPTER 9 FACE THE FACTS BEFORE YOU START
HONESTYTOO NICE
CHAPTER 10 WHY WOULD YOU WANT TO DO THAT?
ANOTHER GIFT SHOPWHAT THIS PLACE NEEDS IS . . .NO VACANCIES
CHAPTER 11 JUST THE JOB
THE SELECTION PROCESSSEE THE TROUBLE COMING
CHAPTER 12 THE FAME GAME
THE NAME IS THE GAMEFAMOUSTRUST MEGIVE ME A RINGINVEST IN QUALITY
CHAPTER 13 ON THE SHOULDERS OF GIANTS
THE WIND BENEATH MY WINGSSTAND BEHIND THE BIG KIDRIP OFFSETTING THE STANDARDS
CHAPTER 14 THE PROFESSIONAL APPROACH
A PROPER HAIRDRESSERTHE IMAGINARY FRANCHISEFRED’S GARAGE
CHAPTER 15 REASSURANCE
GOAT POLITICSKNOW YOUR CUSTOMERTHE BIGGER THE BUSINESS, THE BIGGER THE RISKSTABBED IN THE BACK
CHAPTER 16 WORKING THE ROOM
A GREAT BUSINESS . . . IF IT WASN’T FOR THE PEOPLEPLAY NICEBEHAVIOUR MODIFICATIONWORKING FOR NOTHING
CHAPTER 17 MARKETING – THE SEARCH FOR OPPORTUNITY
WHAT MARKETING WON’T DOEXTRA! EXTRA! READ ALL ABOUT IT!OPENING DOORSBEWARE AWARE
CHAPTER 18 WEB OF INTRIGUE
THE WORLD IS YOUR VIRTUAL OYSTERWHAT CAN THE WEB DO FOR US?OPTIMIZE DON’T COMPROMISEWEIRD AND WONDERFULWORDS ARE CHEAPHANDYMANSHIPS THAT PASS IN THE NIGHTALL OF A TWITTERMEET YOURSELF COMING BACK
CONCLUSION
BIBLIOGRAPHY
ACKNOWLEDGEMENTS

Content preview from Self-Made Me: Why Being Self-employed Beats Everyday Employment Every Time

BIBLIOGRAPHY

Magnus Lindkvist, Everything we Know is Wrong: The Trend Spotters Handbook, Marshall Cavendish, 2011.

Robert H. Waterman and Tom Peters, In Pursuit of Excellence: Lessons from America’s Best-Run Companies, Profile Books, 2004.

Robert M. Pirsig and Michael Kramer, Zen and the Art of Motorcycle Maintenance: An Inquiry into Values, Vintage Classics, 2008.

Matthew Crawford, The Case for Working With your Hands: Or Why Office Work is Bad for Us and Fixing Things Feels Good, Penguin, 2010.

Matthew Crawford, Shop Class as Soulcraft: An Inquiry into the Value of Work, Penguin Books, 2010.

Timothy Ferriss, The 4-Hour Work Week: Escape the 9–5, Live Anywhere and Join the New Rich, Vermilion, 2011.

Ricardo Semler, Maverick! The Success Story ...

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Self-Made Me: Why Being Self-employed Beats Everyday Employment Every Time

by Geoff Burch

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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