CHAPTER   6

The Four Pillars of Selling Your Business for an Outrageous Price

Let’s turn now to the much more intriguing question and the subject of this book: Is your company one that could sell at a price more than two times what the average financial buyer would pay? Or, in other words, can your company sell for an Outrageous Price?

Again, before you dismiss the possibility, I ask you to consider the value your company might have to a buyer who would experience tremendous gain or relief from pain by acquiring it.

Before you answer, let me offer a metaphor for the very real intangibles present in the Outrageous Price Process.

If I were to unearth from my musty basement a small forgotten painting passed down through generations of my family, ...

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