CHAPTER 9
Pillar III: The Outrageous Seller
We’ve looked at the competitive advantage or quality that must be present in a company for it to sell at an Outrageous Price, and we’ve looked at what motivates buyers to pay lots of cash for a company. We’ve observed how ordinary companies leverage their competitive advantages to persuade much larger companies to pay handsomely to acquire the gain or relieve the pain these competitive advantages cause.
The question now is: Do you have the personality to take the less-traveled road to the Outrageous Price?
First, the good news: If your company enjoys the very competitive advantage that the best deep-pocketed buyer is willing to fork over millions of dollars for, you are halfway there! And now the ...
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