September 2020
Beginner to intermediate
336 pages
7h 23m
English
Content preview from Selling With Noble Purpose, 2nd Edition
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About the Authors
Lisa Earle McLeod is a bestselling author and executive advisor who teaches leaders around the world. Her work has been featured in The Wall Street Journal, Forbes, and Fortune. She is widely credited with bringing the concept of Noble Purpose into business vernacular. Lisa is the author of five books and a popular keynote speaker who has spoken in over 25 countries. Her firm, McLeod & More, Inc., is dedicated to helping leaders drive revenue and do work that makes them proud.
Elizabeth Lotardo is a researcher and consultant who helps leaders translate purpose and strategy into training, processes, and a compelling organizational narrative. She is a popular LinkedIn Learning author, and her work has been featured in The Wall Street Journal and on NPR. She has an undergraduate education in advertising from Boston University and a master's degree in industrial and organizational psychology.
McLeod & More, Inc. is a sales strategy and leadership firm that provides live and virtual consulting, coaching, keynotes, and workshops. Learn more at www.mcleodandmore.com.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.